WorkAbout

New product to be sold at the Montréal Public Markets. The design mixes the mundane (seeds) with creativity (street art, as seen all over the city) to make the packaging feel fresh and exciting.

Project done at Dawson College

3 package facings (all representing different seeds: On the left, sage, which is represented by a green shade. In the middle, mint, which is associated to a bright blue. On the right, chamomile, which is associated to an orange-yellow shade. All packagings are standing vertically and directly facing the camera and separated by around an inch. The packages are placed on a bright blue background (the same blue associated to the mint seeds).
All 3 package designs are stacked on top of one another, with the top one open to show the die cut detail on the front facing. From top to bottom: the mint package is open on top of the sage package and the chamomile at the bottom. They are slightly spread apart to show the colours of each package. The packages are placed on a bright orange-yellow shade (to go with the chamomile package).
All 3 package designs are stacked on top of one another, with the top one open to show the die cut detail on the front facing. From top to bottom: the mint package is open on top of the sage package and the chamomile at the bottom. They are slightly spread apart to show the colours of each package. The packages are placed on a bright orange-yellow shade (to go with the chamomile package).
All 3 packages are standing vertically, with the mint package on the right showing the entire front facing and the chamomile packaged slightly hidden behind it and the sage package even more hidden behind the chamomile. All packages are shown on a bright orange-yellow shade (the same associated to the chamomile package).
All 3 packages are standing vertically, with the mint package on the right showing the entire front facing and the chamomile packaged slightly hidden behind it and the sage package even more hidden behind the chamomile. All packages are shown on a bright orange-yellow shade (the same associated to the chamomile package).
Digital image of the die cut letters shown on the front of the packaging designs. The letters "MPM" reveal the spray paint mark making that is placed inside the packaging. Behind each letter, the section of spray paint shown is a different colour: Blue on the left, green in the middle, and orange-yellow on the right. The background is black, just like the facing of the package design.
Digital image of the word "SEEDS", which is written twice and stacked horizontally (normally on the top of the image, and mirrored at the bottom). Each letter reveals spray paint mark makings to relate to the stencil-inspired design of the packages. The spray paint visual is split into three sections: the left is yellow-orange, the middle is green, and the right is blue. The background is black, just like the facing of the package design.
Laurentian Arts' logo placed on a background showing one of the paintings to be sold at the gallery.

Laurentian Arts

Branding Design

Close up cropping from the It's Not You, It's Your Branding poster.

It's Not You, ...

Outreach Campaign

Photograph of several custom Chewmate™ stickers on synthetic grass to give a preview of the case study.

Chewmate™

Branding & Packaging Design

OP Art

Motion Design

Close up of a snippet from the OP Art animation.Close up cropping of the Raw Silk Uncut Wood poster.

Raw Silk Uncut Wood

Poster Design

Close up detail of the series of packages for the MPM seeds.

MPM Seeds

Packaging Design

Close up detail of book spines to show the new logo design for Quattro Books

Quattro Books

Branding Design

Close up of the cover of the Art in the Metro booklet to show the title of the project.

Art in the Metro

Publication Design